Conquering Social Media
Social Media is an ever-so-changing realm where statistics attached to stranger's profiles and posts decides their wealth or lack-there-of. Whilst is is near impossible to make it to the top, it is oh-so easy to far back to the bottom.
Conquering this beast in which we have entitled the "social realm" is a task many companies for years considered "unnecessary" or was quickly deprioritized. However, social media is a *almost* free advertisement platforms for brands to promote their product at no cost. Of course, I say "almost" simply because of the sponsorships and ads that companies may also leverage.
So, how do you conquer social media? Well, for companies to truly build a following they have to become known to their audience.
...after Dobrik's following saw SeatGeek the app become extremely popular, skyrocketing to the home page of the App Store almost every-other-day.
The Dobrik + SeatGeek example is representative of a sponsorship, which is something that many brands do with popular influencers, they exchange money for promotion, then, that promotion usually (for most brands) grows them a native following on their profiles. This following growth when leverages properly leads to more sales, traffic, and conversions!